Fashion House – From Runway to Hallways

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I took in the media preview last night for Freed Developments’ new project, Fashion House.  Paying homage to the neighbourhood, Peter Freed’s group created a concept not seen before in North America.  11 of Canada’s top fashion designers have been enlisted to each conceptualize a floor within the residence.

Located on  King Street west at Brant, the development will be erected in Toronto’s Fashion district. This collaboration with fashion designers restores some of the area’s original industry as well as pushing the city’s residential real estate market beyond the traditional.

“I felt that we should celebrate Canadian design, the significance of Fashion District and create a one of a kind building to express this celebration of life, fashion and art” states Peter Freed, founder and CEO of Freed Developments.

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A 12th, communal space is being held open to a public design competition, the winner of which will be given the same budget and opportunity to implement his or her design.  Both a panel of fashion and architectural experts as well as the online public will judge submissions.

The conceptual design boards were on display last night, giving the flavour for each intended design, but leaving the actualization open.  Each designer pulls from their personal design styles and mediums translating those into installations which will become the inspiration for the common area designs.

I was particularly taken with Andy Thê-Anh red dress and Jenny Bird’s  nest-like applications.  They allowed a glimpse at the sculptural style in store for her space.

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Freed Developments has built a reputation as a cutting edge, design based Development Company.   As the real estate market, in particular condo and urban development markets shift and morphe to deal with the times, it will be innovative thinking like this that separates Freed from the pack.  

Participating designers include

Smythe, Jeremy Laing, Beckerman, Jay Godfrey, Greta Constantine, Joeffer Caoc, Mikhael Kale, Shawn Hewson, of Bustle, Andy Thê-Anh, as well as accessory designers Dean Davidson and Jenny Bird.

YDF is on the move…..

I lived in Beaconsfield village for years and absolutely loved it.  I’m not ashamed to say the waiters at the Drake know me, and my breakfast order…

The neighbourhood has gone through an incredible transformation the past five years.  I bought a place there in 2006, a little rental property.  I lived in one tiny unit and rented the remaining 3 out.  My space was so tiny, I had a huge dog Harrison and the poor guy had to back out of the living room as the walk space was too tiny for him to turn.  I loved that little place and the hood. 

The market was shifting and I saw it was time to make a move.  Property values were climbing at a rate that could never be sustained.  I sold it and happily moved away from the run down row houses that were selling for $750,000.00 all around it!  I got out just before the market peaked and then plummeted. 

After living it up at a furnished unit downtown for a few months, I made my move to the Annex.  We were expecting our son and thought we best join the floods of yuppies before us and move to a house with a yard and a coffee shop near by.  It served us well and I thoroughly enjoyed setting up house like the normal folk.

Hudson is now 10 months, and the love affair with domesticated, urban suburban living has fizzled out….  I want art galleries and hipsters hanging outside my door.  I want the Drake Soft and Sexy Scrambled eggs within walking distance.  It’s difficult to articulate but there is just something special about that area and once you’ve lived there you will always be pulled back.

Back to the hood we go!  We found an incredible raw loft space in need of some work. There is no back yard, but there is Trinity Bellwoods Park and if I was a kid I’d be pretty happy to hang there.

We’re not planning anything major straight away but there will definitely be some changes as we settle in.  I wanted to share the before shots so you see where it begins.  I’ll post some more after the move, and throughout the process.  The first action item is add a railing to the loft…….not so baby proof just yet….

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Is real estate a safe investment??

The Women’s Post and Swarovski are hosting an event next month.  I’ll be there, and I think you should join me! 
The experts are answering the question on all our minds, Is real estate a safe investment?
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$10.00 entry includes wine and hors d’oeuvres.  I question who can afford not to come!?  Space is limited so let me know if you can make it right away.
Courage to Lead 
Wednesday, March 4th 2009 6:00 PM – 9:00 PM
Is real estate a safe investment? The experts will attempt to answer this as Swarovski and Women’s Post present Courage to Lead, the discussion and networking series. Join WP and Swarovski at the beautiful Bloor Street location for wine, hors d’oeuvres, and a panel discussion with Ann Bosley, vice-president Bosley Real Estate; Elli Davis, Royal LePage’s #1 Toronto agent; and Gareth Seltzer, managing director, TWS Fine Homes Inc. and president, TWS Private Management Inc.
Tickets are $10 each and must be purchased in advance.
RSVP to 416-964-5850. or email me melissa@designerfriend.ca
Swarovski: 2 Bloor Street West
If you purchase direct, let them know you are going through Your Designer Friend.
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